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Services marketing

Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.

Persistent link: https://www.econbiz.de/10000550842

Moving forward and making a difference : research priorities for the science of service

Ostrom, Amy L.; Bitner, Mary Jo; Brown, Stephen Walter; … - In: Journal of service research : JSR 13 (2010) 1, pp. 4-36

Persistent link: https://www.econbiz.de/10003959014

The evolution and discovery of service science in business schools

Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007

Persistent link: https://www.econbiz.de/10003605022

The service imperative

Bitner, Mary Jo; Brown, Stephen Walter - In: Business horizons 51 (2008) 1, pp. 39-46

Persistent link: https://www.econbiz.de/10003708228

High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services

Wünderlich, Nancy V.; Wangenheim, Florian von; Bitner, … - In: Journal of service research : JSR 16 (2013) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10009751129

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2006 - 4. ed.

Persistent link: https://www.econbiz.de/10002479809

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo - 2000 - 2. ed.

Persistent link: https://www.econbiz.de/10001373972

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed

Persistent link: https://www.econbiz.de/10001678929

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition

"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the...

Persistent link: https://www.econbiz.de/10011617222

Learning from the pioneering founders of the service research field

Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630

Persistent link: https://www.econbiz.de/10014338196