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Fee or free? : how much to add on for an add-on
Fruchter, Gila E.; Gerstner, Eitan; Dobson, Paul - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
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Key factors influencing customer repurchase intention for services : a structural model approach
Hellier, Phillip K.; Rickard, John A. - 1999
Persistent link: https://www.econbiz.de/10001363300
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The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M. - In: Journal of customer behaviour 10 (2011) 3, pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
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When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj; Larrick, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10009548890
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
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Innovations et services
2007
Persistent link: https://www.econbiz.de/10003488861
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Toward a luxury service value taxonomy : empirical evidence and future directions
Conejo, Francisco J.; Cunningham, Lawrence F.; Young, … - In: Services marketing quarterly 41 (2020) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012179198
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Service branding : a perspective of value co-creation orientation
Li, Tianze; Wei, Haiying - In: Inventi impact: service sector (2018) 4, pp. 214-224
Persistent link: https://www.econbiz.de/10012130403