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~subject:"Dienstleistungsmanagement"
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Dienstleistungsmanagement
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketing
24
Value creation
20
Marketingtheorie
19
Betriebliche Wertschöpfung
18
Dienstleistung
17
Marketing management
17
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Services
11
Dienstleistungssektor
10
Service-dominant logic
10
Service logic
9
Service-Dominant Logic
9
Customer integration
8
Kundenintegration
8
Service quality
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Kundenmanagement
5
Schweden
5
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English
5
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Grönroos, Christian
5
Bowen, David E.
1
Darani, Tiffany
1
Edvardsson, Bo
1
Ehrhart, Karen Holcombe
1
Fisk, Raymond P.
1
Groth, Markus
1
Holtom, Brooks C.
1
Sheth, Jagdish N.
1
Subramony, Mahesh
1
Van Jaarsveld, Danielle
1
Walker, David
1
Wirtz, Jochen
1
Yagil, Dana
1
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Journal of historical research in marketing
1
Journal of service management
1
Legends in marketing
1
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ECONIS (ZBW)
5
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1
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
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2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
4
Service management
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235084
Saved in:
5
Accelerating employee-related scholarship in service management : research streams, propositions, and commentaries
Subramony, Mahesh
;
Ehrhart, Karen Holcombe
;
Groth, Markus
; …
- In:
Journal of service management
28
(
2017
)
5
,
pp. 837-865
Persistent link: https://www.econbiz.de/10011801801
Saved in:
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