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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Marketingtheorie
3,034
Marketing theory
2,936
Marketing
835
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
Absatztheorie
361
USA
341
United States
336
Consumer behaviour
333
Konsumentenverhalten
333
Relationship marketing
300
Beziehungsmarketing
298
Marktforschung
289
Market research
229
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
164
Bibliometrie
164
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
139
Germany
123
Customer integration
109
Kundenintegration
109
Services marketing
101
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
73
International marketing
72
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35
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7
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76
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25
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56
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56
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22
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22
Graue Literatur
7
Non-commercial literature
7
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6
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6
Sammelwerk
6
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5
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5
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4
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
78
German
20
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2
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1
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Lusch, Robert F.
10
Vargo, Stephen L.
9
Grönroos, Christian
8
Benkenstein, Martin
3
Alexander Joseph Ibnu Wibowo
2
Chathoth, Prakash K.
2
Furrer, Olivier
2
Griese, Ilka
2
Gummerus, Johanna
2
Haase, Michaela
2
Harrington, Robert J.
2
Hughes, Tim
2
Jacob, Frank
2
Pavlenko, Anatolij Fedorovyč
2
Ravald, Annika
2
Saab, Samy
2
Stenglin, Ariane von
2
Swilley, Esther
2
Aarikka-Stenroos, Leena
1
Akaka, Melissa Archpru
1
Albinsson, Pia A.
1
Alford, John
1
Amelia, Novi
1
Anker, Thomas Boysen
1
Athanasula-Reppa, Anastasia
1
Bach, Thomas
1
Bacile, Todd J.
1
Baek, Wooyeul
1
Baillod, Chloé
1
Baker, Jonathan J.
1
Barile, Sergio
1
Baron, Steve
1
Barrutia, José M.
1
Bateman, Nicola
1
Benoit, Sabine
1
Bhanja, Nivedita
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bradshaw, Alan
1
Bridges, Eileen
1
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Freie Universität Berlin / Marketing-Department
1
Panepistēmio Kypru / Department of Economics
1
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Neue Herausforderungen an das Dienstleistungsmarketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
4
Journal of the Academy of Marketing Science
4
Marketing theory
4
Major theoretical debates and contemporary issues in marketing theory
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Journal of business research : JBR
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of education for business
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management analytics
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
101
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1
Marketing van vrije tijd : integratie van filosofie en instrumenten
Steel, Liesbet
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
51
(
1997
)
3
,
pp. 371-404
Persistent link: https://www.econbiz.de/10001229472
Saved in:
2
Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John
- In:
Public management review
18
(
2016
)
5
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.
;
Ungson, Gerardo R.
;
Harrington, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
Saved in:
5
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
6
From goods-service logic to a memory-dominant logic : business logic evolution and application in hospitality
Harrington, Robert J.
;
Hammond, Rhonda K.
;
Ottenbacher, …
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011981996
Saved in:
7
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
8
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
9
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
10
Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna
;
Koskull, Catharina von
;
Kowalkowski, …
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
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