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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank - In: Journal of retailing and consumer services 26 (2015), pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
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Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, … - In: Journal of retailing 90 (2014) 4, pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
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Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Ulas, Dilber; … - In: Journal of international consumer marketing 24 (2012) 5, pp. 320-337
Persistent link: https://www.econbiz.de/10009778699