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Segmenting female consumers : high-involvement personal services
Milfelner, Borut; Vidergar Kikel, Tanja; Mumel, Damijan; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
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Developing a scale to measure service quality : an exploratory study
Raajpoot, Nusser; Koh, Khoon; Jackson, Anita - In: International journal of arts management 12 (2010) 3, pp. 54-69
Persistent link: https://www.econbiz.de/10003985169
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Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa; Liu, Hsiou-hsiang; Chang, Feng-hsiang - In: International journal of hospitality management 35 (2013), pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
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Luxury marketing : the influences of psychological and demographic characteristics on attitudes toward luxury restaurants
Lee, Jee Hye; Hwang, Johye - In: International journal of hospitality management 30 (2011) 3, pp. 658-669
Persistent link: https://www.econbiz.de/10009130544
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Sexual orientation identity matters : lesbian, gay, and bi-sexual customers’ perceptions of service encounters
Ro, Heejung - In: Journal of hospitality marketing & management 32 (2023) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10013545807
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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The impact of service quality and consumer decision factors on brand equity
Vatjanasaregagul, Ladda; Wang, Hwei-Cheng - In: International business and economics research journal 6 (2007) 3, pp. 97-104
Persistent link: https://www.econbiz.de/10003486827
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Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252