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Optimal marketing strategies for the acquisition and retention of service subscribers

Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627

Persistent link: https://www.econbiz.de/10011878982

CRM in Indian banking sector : exploring the critical success factors

Patwardhan, Manoj; Srivastava, Pankaj; Kumar, Kirti; … - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 282-295

Persistent link: https://www.econbiz.de/10003833868

Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche

Woisetschläger, David; Evanschitzky, Heiner; Backhaus, … - In: Journal of business economics : JBE 81 (2011) 2, pp. 183-204

Persistent link: https://www.econbiz.de/10008841092

Mixed findings on the service recovery paradox

Ok, Chigyung; Back, Ki-Joon; Shanklin, Carol W. - In: The service industries journal 27 (2007) 5/6, pp. 671-686

Persistent link: https://www.econbiz.de/10003622851

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Nam, Sungjoon - 2007

This paper documents the existence of the direct and indirect (via word-of-mouth) effects of service quality on new customer acquisition, usage and retention using behavioral data from the launch of a new video on demand type service. For this technology, service quality - the quality of the...

Persistent link: https://www.econbiz.de/10012730533