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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
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Relationship marketing
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USA
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Beziehungsmarketing
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United States
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Internet marketing
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Werbewirkung
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Clothing
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Personality psychology
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Persönlichkeitspsychologie
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Greece
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Griechenland
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Markenimage
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Market segmentation
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Marktsegmentierung
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Tsiotsou, Rodoula H.
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Boukis, Achilleas
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Klaus, Philipp
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Vlachopoulou, Maria
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Marketing intelligence & planning
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The journal of services marketing
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ECONIS (ZBW)
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Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
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2
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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3
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
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4
Editorial: the "nip and tuck" service framework : bright and dark side of beautification/modification services
Tsiotsou, Rodoula H.
;
Klaus, Philipp
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012798375
Saved in:
5
In-home service consumption : a systematic review, integrative framework and future research agenda
Tsiotsou, Rodoula H.
;
Boukis, Achilleas
- In:
Journal of business research : JBR
145
(
2022
),
pp. 49-64
Persistent link: https://www.econbiz.de/10013197878
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