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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults
Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - In: Cogent business & management 11 (2024) 1, pp. 1-35
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...
Persistent link: https://www.econbiz.de/10014529764
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The age of quality innovation
Lee, Sang M. - In: International journal of quality innovation 1 (2015) 1, pp. 1-5
In this inaugural issue of International Journal of Quality Innovation, the Editor-in-Chief reports the evolution of …
Persistent link: https://www.econbiz.de/10011304016
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Personalized pricing and quality customization
Ghose, Anindya; Huang, Ke-wei - In: Journal of economics & management strategy : JEMS 18 (2009) 4, pp. 1095-1135
Persistent link: https://www.econbiz.de/10003905593
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Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri - In: Modern economy 5 (2014) 8, pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
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Does price dispersion increase with quality? : evidence from the online diamond market
Wolff, François-Charles - In: Applied economics 47 (2015) 55/57, pp. 5996-6009
Persistent link: https://www.econbiz.de/10011380952
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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The influence of hotel price on perceived service quality and value in e-tourism : an empirical investigation based on online traveler reviews
Ye, Qiang; Li, Huiying; Wang, Zhisheng; Law, Rob - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010252159
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113