Purpose: The aim of this paper is based on the theoretical and empirical analysis, with the application of multivariate statistics, for the identification of the essential variables that intervene in the technical services processes of the hotel industry and with it the conformation of a...

This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that...

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...