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Narratives and metaphors in service development

Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371

Persistent link: https://www.econbiz.de/10008688962

Circularity of customer service experience and customer perceived value

Helkkula, Anu; Kelleher, Carol - In: Journal of customer behaviour 9 (2010) 1, pp. 37-53

Persistent link: https://www.econbiz.de/10003965734

Transformative hospitality services : a conceptualization and development of organizational dimensions

Gallan, Andrew S.; Kabadayi, Sertan; Ali, Faizan; … - In: Journal of business research : JBR 134 (2021), pp. 171-183

Persistent link: https://www.econbiz.de/10012643724

The changing role of the health care customer : review, synthesis and research agenda

McColl-Kennedy, Janet R.; Snyder, Hannah; Elg, Mattias; … - In: Journal of service management 28 (2017) 1, pp. 2-33

Persistent link: https://www.econbiz.de/10011654983

Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises

Gallan, Andrew S.; Helkkula, Anu - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 85-101

Persistent link: https://www.econbiz.de/10013401686

Co-creating service experience

Jaakkola, Elina - 2015

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to...

Persistent link: https://www.econbiz.de/10012679136