Narrow search
Showing 1 - 10 of 4,740
Cover Image
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Cover Image
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Cover Image
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Cover Image
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Cover Image
Developing and testing a measurement scale for SMEs' website quality (SMEs-WebQ) : evidence from Indonesia
Suryani, Tatik; Fauzi, Abu Amar; Sheng, Margaret L.; … - In: Electronic commerce research 24 (2024) 3, pp. 1763-1794
Persistent link: https://www.econbiz.de/10015078481
Cover Image
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Cover Image
The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Cover Image
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
Cover Image
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Cover Image
Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10012512768