Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50
satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user … package). Findings - The results reveal that (1) social influence, (2) variety seeking, (3) advertising, (4) convenience, (5 … relationship between advertising, convenience and user behavior. Finally, results suggest that user behavior is partially mediating …