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Factors affecting purchase intentions in generation y : an empirical evidence from fast food industry in Malaysia
Xiao, Aiyun; Yang, Shaohua; Qaisar Iqbal - In: Administrative Sciences : open access journal 9 (2019) 1/4, pp. 1-16
The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry....
Persistent link: https://www.econbiz.de/10012127067
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Customer satisfaction with quality of products of food business
Suchánek, Petr; Richter, Jiří; Králová, Maria - In: Prague economic papers : a bimonthly journal of … 26 (2017) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10011622122
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Effects of quality and corporate social responsibility on loyalty
Chomvilailuk, Rojanasak; Butcher, Ken - In: The service industries journal 34 (2014) 11/12, pp. 938-954
Persistent link: https://www.econbiz.de/10010394586
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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The mediating effects of service charge transparency on the relationship between corporate social responsibility and customer behaviour in Hong Kong’s retail banking sector
Tong, Canon; Wong, Anthony; Leung, Steven - In: Business and Economic Research : BER 3 (2013) 1, pp. 56-88
Persistent link: https://www.econbiz.de/10009779791
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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10012309488
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The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang; Nam Hoai Nguyen - In: International journal of internet marketing and … 14 (2020) 3, pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10011976328
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Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
Zuo, Wen; Mu, Tiantian; Majid, Ahmad Zuhairi Abdul; … - In: Economic research 35 (2022) 1,5, pp. 4759-4777
Persistent link: https://www.econbiz.de/10014393070