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This research starts with a premise, whether significant difference in perceived service quality (PSQ) exist within demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation and marital status. Web survey has been administered to 308 online...
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Despite of rich perceived service quality (PSQ) research in online context there is no known study which has comprehensively explored difference in PSQ within webographic characteristics (WC) of e-shoppers. With the said objective, an online survey has been administered to 308 respondents, who...
Persistent link: https://www.econbiz.de/10012899355
Measuring service quality in online retail is critical. The purpose of this paper is to put in foreground key methodological issues of prevailing research related to scale development for the measurement of service quality in the context of online retail. Content analysis of 30 research papers...
Persistent link: https://www.econbiz.de/10014121599
Purpose – The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10013307059