The study examines the perception of the respondents about auto services in Agartala. It obtained primary data from 200 passengers consisting of 120 men and rest women from the selected twenty auto routes of Agartala using quota and convenient sampling technique through schedule and personal...

Customers give importance to a brand based on the place of its origin. The construct ‘Country of Origin' (COO) is defined in the marketing literature as the country where a brand or product is made (Tse and Gorn, 1993; and Elliott and Cameron, 1994). The mounting cross-border trade and rapid...

It is becoming more important to accurately measure the level of quality in services and especially automobile related services such as after sales service. This study aims to generate a survey to measure the service quality in automobile aftersales services, eventually to be called...