Narrow search
Showing 1 - 10 of 4,404
Cover Image
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Cover Image
Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Cover Image
Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri - In: Modern economy 5 (2014) 8, pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Cover Image
Advertising, price and hotel service quality : a signalling perspective
Chiu, Hsien-hung; Chen, Chiang-ming - In: Tourism economics : the business and finance of tourism … 20 (2014) 5, pp. 1013-1025
Persistent link: https://www.econbiz.de/10010465790
Cover Image
Influence of Advertising, Price, and Quality of Service on Purchase Decisions on the Shopee Application (Studies at State University of Jakarta Students)
Yogasuria, Chika Octavianti; Usman, Osly - 2021
This study discusses the effect of advertising, price, and service quality on purchasing decisions on the Shopee … whether there was a positive influence between advertising, price, and service quality on purchasing decisions. The number of ….70. Furthermore, the results of the calculation of the ttest of advertising have tcount value of 3.276 > ttable value of 0.677, price …
Persistent link: https://www.econbiz.de/10013240911
Cover Image
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Cover Image
Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
Cover Image
Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Dinulescu, Catalin C.; Visinescu, Lucian L.; Prybutok, … - In: Journal of decision systems 27 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10012164222
Cover Image
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Cover Image
Online platform quality, discount, and advertising : a theoretical analysis
Poddar, Sangita; Banerjee, Tanmoyee; Banerjee, Swapnendu - In: IIMB management review 34 (2022) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10014266981