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The majority of service providers have recognized the need to develop innovative services that meet sophisticated … customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and … products rather than services. However, research in service related innovation activities is highly rewarding, as the service …
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, it is not evident whether the manufacturer or the retailer would be more effective in doing so, and whether both services …
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for contracts on online outsourcing platforms for IT services. In this paper, we empirically examine (a) how country …
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