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Paid, owned, earned : maximizing marketing returns in a socially connected world

Burcher, Nick - 2012

Persistent link: https://www.econbiz.de/10009510341

Skippable Ads : Interactive Advertising on Digital Media Platforms

Dukes, Anthony J. - 2020

The skippable ad format, commonly used by online content platforms, gives a viewer the option to skip part of an advertisement after seeing some limited information, and jump directly to her desired content. It also enables these platforms to charge advertisers only when viewers attend to the...

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Binge watching and advertising

Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19

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Skippable ads : interactive advertising on digital media platforms

Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547

Persistent link: https://www.econbiz.de/10013363779

The summer of 2020: situating digital media in scaling affective contagion : a case of the George Floyd video

Patel, Shama - 2023

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Attention allocation in information-rich environments : the case of new aggregators

Dellarocas, Chrysanthos; Sutanto, Juliana; Calin, Mihai; … - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2543-2562

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Factors affecting successful innovation by content-layer firms in Korea

Hwang, Junseok; Kim, Seung Hyun - In: The service industries journal 31 (2011) 7/8, pp. 1093-1107

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Digitale Wertketten für Social Connected TV : Wertbeiträge von Content-Technologies in der Multimedia-Produktion

Eble, Michael; Winkler, Thomas - In: Digitale Dämmerung : die Entmaterialisierung der …, (pp. 223-233). 2014

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#Me and brands : understanding brand-selfie posters on social media

Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 14-28

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Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat

Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104

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