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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina - In: Oeconomia Copernicana 8 (2017) 3, pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
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Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin; Kiefer, Jasmin; Schubach, Sebastian; … - In: Journal of business research : JBR 163 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2016
Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- From Exclusive to Inclusive -- From...
Persistent link: https://www.econbiz.de/10012683784
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2017
Persistent link: https://www.econbiz.de/10011561253
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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696