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Editorial: digital and virtual world research on brands and marketing development

Lim, Lynn L. K.; Melewar, T. C. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009373415

Brand to E-Brand in Digital Age

Singh, Balgopal - 2014

The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. There is need to understand the revised role that now brand has to play in this changed environment. Brands are now search keys for online purchasing....

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Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

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Managing brands in the platform economy : an integrated perspective

Schumacher, Martin - 2021

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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...