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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale …
Persistent link: https://www.econbiz.de/10014516198
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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The CAGE around cyberspace? : how digital innovations internationalize in a virtual world
Shaheer, Noman Ahmed; Li, Sali - In: Journal of business venturing 35 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012159563
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar; Fernandez, Dahlia; Omkar Dastane; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
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The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
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Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Huang, Lin; Gao, Biao; Gao, Mengjia - 2023
Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era:...
Persistent link: https://www.econbiz.de/10014327452
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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...
Persistent link: https://www.econbiz.de/10012403331
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Handbuch Digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Persistent link: https://www.econbiz.de/10012500929