Similar Search Results

Digital platform-based ecosystems : the evolution of collaboration and competition between incumbent producers and entrant platforms

Cozzolino, Alessio; Corbo, Leonardo; Aversa, Paolo - In: Journal of business research : JBR 126 (2021), pp. 385-400

Persistent link: https://www.econbiz.de/10012494273

Big data: hell or heaven? : digital platforms and market power in the data-driven economy

Nuccio, Massimiliano; Guerzoni, Marco - In: Competition & change : the journal of global business … 23 (2019) 3, pp. 312-328

Persistent link: https://www.econbiz.de/10012038726

Exploring the impact of digital platforms on SME internationalization : New Zealand SMEs use of the Alibaba platform for Chinese market entry

Jin, Huijun; Hurd, Fiona - In: Journal of Asia Pacific business 19 (2018) 2, pp. 72-95

Persistent link: https://www.econbiz.de/10011866429

Review of studies on digital transaction platforms in marketing journals

Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192

Persistent link: https://www.econbiz.de/10012209864

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …