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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

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Analysis of the adoption of customer facing InStore technologies in retail SMEs

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An empirical research study to understand the relationship between buyers and digital store

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Digitisation in retailing : the game-changing driver of industrial transformation

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Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer

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Customer engagement with digitalized interactive platforms in retailing

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