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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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Online marketing effectiveness : the influence of information load and digital literacy : a cross-country comparison
Castañeda García, J. Alberto; Frías-Jamilena, Dolores M. - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10012419596
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Digitalization strategies for SMEs : a cost vs. skill approach for website development
Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
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Expansion of cross-border e-commerce through digital enterprise development
Panova, Yulia; Xu, Hongsheng - In: International journal of business performance and … 10 (2019) 4, pp. 339-368
Persistent link: https://www.econbiz.de/10012209525
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Digital sustainability communication in tourism
Tiago, Flávio Borges; Gil, Artur; Stemberger, Sara; … - In: Journal of innovation & knowledge : JIK 6 (2021) 1, pp. 27-34
website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and …
Persistent link: https://www.econbiz.de/10012428980
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The role of product digitization for productivity : evidence from web-scraping European high-tech company websites
Schubert, Torben; Ashouri, Sajad; Deschryvere, Matthias; … - 2023
Persistent link: https://www.econbiz.de/10014233889
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Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies
Floričić, Tamara; Šker, Irena; Benassi, Hermina Maras - In: Business systems research : a system view accross … 14 (2023) 1, pp. 72-92
Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...
Persistent link: https://www.econbiz.de/10014420520
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
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Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe; Amatulli, Cesare - In: International journal of electronic marketing and … 13 (2022) 2, pp. 157-189
Persistent link: https://www.econbiz.de/10013255647