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Automated identification of different lead users regarding the innovation process
Schmid, Isabel; Wörner, Janik; Leist, Susanne - In: Electronic markets : EM ; the international journal of … 32 (2022) 2, pp. 945-970
Persistent link: https://www.econbiz.de/10013399899
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Analysis and design of digital value co-creation networks: insights from digital platforms
Blaschke, Michael - 2020
Persistent link: https://www.econbiz.de/10012221765
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Digital platform ecosystems : emergence and value co-creation mechanisms
Hein, Andreas - 2020
Persistent link: https://www.econbiz.de/10012430320
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Digital platforms as facilitators of dialogic co-creation of displaced object biographies
Cui, Mingshi; Vavoula, Giasemi - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012604699
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina; Martín Peña, María Luz; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
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Social capital and the digital crowd : involving backers to promote new product innovativeness
Eiteneyer, Nils Martin; Bendig, David; Brettel, Malte - In: Research policy : policy, management and economic … 48 (2019) 8, pp. 1-15
Persistent link: https://www.econbiz.de/10012298335