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Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market

Zapletalová, Šárka (ed.); Starzyczná, Halina (ed.) - 2023

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...

Persistent link: https://www.econbiz.de/10013545731

Digitalisation as a strategic opportunity and co-creation value with users : evidence from Italian grocery smaller retailing firms

Tongiani, Maria Giovanna; Luca, Fontana - In: User innovation and the entrepreneurship phenomenon in …, (pp. 50-71). 2018

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From transactions to transformations : exploring transformative food retailing

Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121

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Digital luxury retailing and the COVID-19 pandemic : a qualitative study

Colella, Giuseppe; Amatulli, Cesare - In: International journal of electronic marketing and … 13 (2022) 2, pp. 157-189

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More than infrastructure providers : digital platforms' role and power in retail digitalisation in germany

Hardaker, Sina - In: Tijdschrift voor economische en sociale geografie 113 (2022) 3, pp. 310-328

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The impact of digital innovations on marketing and consumers

Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019

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Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations

Trappey, Charles V.; Trappey, Amy J. C.; Mulaomerovic, Elma - In: International journal of technology management : IJTM 70 (2016) 1, pp. 25-43

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The digital sales transformation featured by precise retail marketing strategy

Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76

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Drivers and barriers of the digitalization of local owner operated retail outlets

Bollweg, Lars Michael; Lackes, Richard; Siepermann, Markus - In: Journal of small business and entrepreneurship : JSBE 32 (2020) 2, pp. 173-201

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Brick or click? : channel choice disruptions in travel industry

Sahil Singh Jasrotia; Mishra, H. G.; Koul, Surabhi - In: Asia-Pacific journal of management research and innovation 15 (2019) 1/2, pp. 16-26

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