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Direktmarketing
Consumer behaviour
23
Konsumentenverhalten
23
Theorie
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Theory
13
Market research
12
Marktforschung
12
Einzelhandel
11
Marketing management
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Marketingmanagement
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Retail trade
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Salespeople
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Verkaufspersonal
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Selling
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Verkauf
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Sales promotion
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Verkaufsförderung
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Ladengeschäft
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Retail outlet
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Handelsmarketing
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Retail marketing
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USA
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United States
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Distribution channel
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Marketing
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Vertriebsweg
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Advertising effects
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Beziehungsmarketing
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Direct marketing
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Marketing theory
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Marketingtheorie
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Multivariate Analyse
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Multivariate analysis
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Preismanagement
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Pricing strategy
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Regression analysis
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Regressionsanalyse
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Relationship marketing
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Werbewirkung
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English
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Albers, Sönke
4
Mantrala, Murali K.
4
Sridhar, Shrihari
3
Kanuri, Vamsi K.
1
Köhler, Christine
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Journal of marketing research : JMR
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
MSI reports : working paper series
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ECONIS (ZBW)
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A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
3
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
4
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Saved in:
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