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Distribution channel
Reisevermittler
6
Travel agency
6
Taiwan
5
Beziehungsmarketing
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Vertriebsweg
3
Consumer behaviour
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Tourism industry
2
Tourismuswirtschaft
2
AHP approach
1
AHP-Verfahren
1
Agency cost
1
Agency theory
1
Airlines
1
Authenticity
1
Betriebliche Wertschöpfung
1
Börsengang
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Environmental management
1
Experiencescape
1
Food retailing
1
Green activity
1
Initial public offering
1
Institutional pressure
1
Interpersonal relationship
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
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English
3
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Huang, Leo
3
Chen, Kaung-hwa
1
Chuang, Chung-ming
1
Wu, Ying-wei
1
Yang, Evonne
1
Yung, Chi-yen
1
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Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
What kind of marketing distribution mix can maximize revenues : the wholesaler travel agencies' perspective?
Huang, Leo
;
Chen, Kaung-hwa
;
Wu, Ying-wei
- In:
Tourism management : research, policies, practice
30
(
2009
)
5
,
pp. 733-739
Persistent link: https://www.econbiz.de/10003873907
Saved in:
2
How do travel agencies obtain a competitive advantage? : through a travel blog marketing channel
Huang, Leo
;
Yung, Chi-yen
;
Yang, Evonne
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009160491
Saved in:
3
The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence
Huang, Leo
;
Chuang, Chung-ming
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 732-753
Persistent link: https://www.econbiz.de/10010246289
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