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Strategically employing natural channels in an emerging market

Griffith, David A.; Chandra, Aruna; Fealey, Tim - 2006

Persistent link: https://www.econbiz.de/10003411039

Understanding governance decisions in a partially integrated channel : a contingent alignment framework

Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616

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Looking back to move forward : a review of the evolution of research in international marketing channels

Hoppner, Jessica J.; Griffith, David A. - In: Journal of retailing 91 (2015) 4, pp. 610-626

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Multidyadic industrial channels : understanding component supplier profits and original equipment manufacturer behavior

Dahlquist, Steven H.; Griffith, David A. - In: Journal of marketing 78 (2014) 4, pp. 59-79

Persistent link: https://www.econbiz.de/10010381390

Relationship marketing variation in multidyadic industrial channels with component supplier specification

Dean, Tereza; Griffith, David A. - In: Journal of Inter-Organizational Relationships 28 (2022) 3/4, pp. 112-128

Persistent link: https://www.econbiz.de/10014330956

Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination

Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81

Persistent link: https://www.econbiz.de/10014294049

Strategically employing natural channels in an era of global marketing

Griffith, David A.; Ryans, John K. - In: Journal of Marketing Practice: Applied Marketing Science 1 (1995) 4, pp. 52-69

Explores the natural channel phenomena, i.e. the local or national channel which has evolved to serve producer and consumer alike. Further, provides a descriptive construct which identifies the forces (or elements) which influence channel design. Contends that a thorough understanding (and use)...

Persistent link: https://www.econbiz.de/10014889302