Griffith, David A.; Ryans, John K. - In: Journal of Marketing Practice: Applied Marketing Science 1 (1995) 4, pp. 52-69
Explores the natural channel phenomena, i.e. the local or national channel which has evolved to serve producer and consumer alike. Further, provides a descriptive construct which identifies the forces (or elements) which influence channel design. Contends that a thorough understanding (and use)...