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The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - In: Journal of business research : JBR 125 (2021), pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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Managing international distribution channel partners : a cross-cultural approach
Mehta, Rajiv; Anderson, Rolph E.; Dubinsky, Alan J.; … - In: Journal of marketing channels : ... distribution … 17 (2010) 2, pp. 89-117
Persistent link: https://www.econbiz.de/10003977424
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Managing channel partner relationships : a cross-national study
Mehta, Rajiv; Anderson, Rolph E.; Dubinsky, Alan J.; … - In: Journal of global marketing 24 (2011) 2, pp. 105-124
Persistent link: https://www.econbiz.de/10009156460
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Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Anderson, Rolph E.; Cohen, Alex H.; Christ, Paul F.; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10012258185
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Impact of servant leadership and narcissism on firm performance : a comparative analysis of U.S. and Chinese international strategic distribution channel alliances
Somers, Mark; Mehta, Rajiv; Ma, Yuchao; Anderson, Rolph E. - In: Journal of global marketing 37 (2024) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10014515031