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In-Store Media and Distribution Channel Coordination
Dukes, Anthony J.; Liu, Yunchuan - 2015
We study the effects of retailer in-store media on distribution channel relationships. With modern communication technology, retailers can open in-store media (ISM) in their stores and allow manufacturers to advertise in-store. We show that ISM has an important role in coordinating a...
Persistent link: https://www.econbiz.de/10014212856
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.; Gallino, Santiago; Xu, Joseph Jiaqi - In: Journal of marketing research 56 (2019) 5, pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 43-54). 2021
Persistent link: https://www.econbiz.de/10012492086
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 97-113). 2021
Persistent link: https://www.econbiz.de/10012492289
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Effectiveness of retail joint promotions under different channel structures
Karray, Salma - In: European journal of operational research : EJOR 210 (2011) 3, pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
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Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di; Ouyang, Lian Qun; Zhou, Hong - In: International journal of production economics 138 (2012) 1, pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
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Slotting allowances : a time series analysis of aggregate effects over three decades
Achrol, Ravi S. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 673-694
Persistent link: https://www.econbiz.de/10009621882
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709