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Dual sales channel management with service competition
Chen, Kay-yut; Kaya, Murat; Özer, Özalp - In: Manufacturing & service operations management : M & SOM 10 (2008) 4, pp. 654-675
Persistent link: https://www.econbiz.de/10003773480
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Das Design von Absatzkanälen - zur Verteilung von Entscheidungskompetenzen zwischen Hersteller und Handel
Battenfeld, Dirk - In: Handelsforschung 20 (2006), pp. 55-69
Persistent link: https://www.econbiz.de/10003313432
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Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill; Caravella, Mary; Deighton, John; … - 2007
Persistent link: https://www.econbiz.de/10003440287
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Direct marketing channels: selecting and employing the right media
Keillor, Bruce D. - In: Direct marketing in action : cutting-edge strategies …, (pp. 121-137). 2007
Persistent link: https://www.econbiz.de/10003443982
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Media allocation for a mass networking era
Schultz, Don - In: Reinventing interactive and direct marketing : leading …, (pp. 33-48). 2010
Persistent link: https://www.econbiz.de/10003914062
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Conversation: what matters most for marketers now
Jaffe, Joseph; Verdino, Greg - In: Reinventing interactive and direct marketing : leading …, (pp. 153-165). 2010
Persistent link: https://www.econbiz.de/10003914072
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Channel share prediction in direct marketing retailing : the role of relative channel benefits
Rhee, Eddie - In: Advances in business and management forecasting 7 (2010), pp. 111-120
Persistent link: https://www.econbiz.de/10008666558
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Selecting and employing the right media in direct marketing channels
Keillor, Bruce D. - In: Direct marketing : an international journal 2 (2008) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10003934128