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Targeted Advertising : The Role of Subscriber Characteristics in Media Markets
Chandra, Ambarish - 2009
This paper seeks to establish the importance of targeted advertising in media markets. Using zip-code level circulation for US daily newspapers, I show that newspapers facing more competition have lower circulation prices but higher advertising prices than similar newspapers facing little or no...
Persistent link: https://www.econbiz.de/10014026065
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma; Zaccour, Georges - In: International game theory review 9 (2007) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
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National advertising, dual-channel coordination and firm performance
Pei, Zhi; Yan, Ruiliang - In: Journal of retailing and consumer services 20 (2013) 2, pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
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Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996
Persistent link: https://www.econbiz.de/10001319630
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A Comparison Between Manufacturer’s Suggested Retail Price and Minimum Advertised Price in a Distribution Channel and the Effect of Competition
Sacco, Armando; Giovanni, Pietro De - 2021
This paper investigates two coordination mechanisms in a simple distribution channel: 1) the manufacturer's suggested retail price (MSRP) and 2) the minimum advertised price (MAP). With a MSRP, the retailer can engage in a price discount policy to maintain control of the selling price. With a...
Persistent link: https://www.econbiz.de/10013214605
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The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
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Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando; De Giovanni, Pietro - In: Journal of business research : JBR 96 (2019), pp. 97-114
Persistent link: https://www.econbiz.de/10011980698