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Connected strategy : building continuous customer relationships for competitive advantage
Siggelkow, Nicolaj; Terwiesch, Christian - 2019
Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...
Persistent link: https://www.econbiz.de/10012018571
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The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
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Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu; Su, Jiafu; Guo, Honggui; Lee, Jeoung Yul; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
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Shared Servicespace : arbeits- und akteursorientierte Gestaltung computerunterstützter Kundeninteraktion
Theißing, Florian - 2007
Persistent link: https://www.econbiz.de/10003637653
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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Der Einfluss von Emotionen auf die Kundenzufriedenheit : Ansätze für ein erfolgreiches Consumer-Relationship-Marketing mit 18- bis 25-jährigen Bankkunden
Griese, Kai-Michael - 2002 - 1. Aufl.
emotionaler Dispositionen einer Person auf die Kundenzufriedenheit. Diese charakterisiert er anhand des Konfirmations … Bankdienstleisungen. Das Diskonfirmationsmodell als Erklärungsansatz von Kundenzufriedenheit bei 18- bis 25-jährigen Bankkunden …
Persistent link: https://www.econbiz.de/10001704577
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The application of psychological theories for an improved understanding of customer relationships
Bügel, Marnix Salim - 2010
Persistent link: https://www.econbiz.de/10008647737