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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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Designing for the satisfaction of high-level needs : introducing the ideation need mapping (INM)
Stenmark, Petter; Lilja, Johan - In: The TQM journal : the international review of … 26 (2014) 6, pp. 639-649
Persistent link: https://www.econbiz.de/10010426580
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The effect of customer information during new product development on profits from goods and services
Witell, Lars; Gustafsson, Anders; Johnson, Michael D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
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Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
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When does implementation of relationship orientation in new product launch matter?
Viio, Paul; Nordin, Fredrik - In: Industrial marketing management : the international … 45 (2015), pp. 47-48
Persistent link: https://www.econbiz.de/10010530581
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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Quantification and integration of Kano's model into QFD for optimising product design
Ji, Ping; Jin, Jian; Wang, Ting; Chen, Yizeng - In: International journal of production research 52 (2014) 21, pp. 6335-6348
Persistent link: https://www.econbiz.de/10010457241
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Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann; Fischer, Eileen - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525