//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Theorie
Werbung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
Advertising
3,259
Emotion
3,218
Pricing strategy
2,968
more ...
less ...
Online availability
All
Undetermined
4,775
Free
4,106
Type of publication
All
Article
9,387
Book / Working Paper
6,774
Journal
28
Type of publication (narrower categories)
All
Article in journal
8,427
Aufsatz in Zeitschrift
8,427
Graue Literatur
2,259
Non-commercial literature
2,259
Working Paper
2,042
Arbeitspapier
1,883
Hochschulschrift
1,042
Aufsatz im Buch
872
Book section
872
Thesis
867
Bibliografie enthalten
285
Bibliography included
285
Collection of articles of several authors
209
Sammelwerk
209
Aufsatzsammlung
140
Collection of articles written by one author
119
Sammlung
119
Lehrbuch
104
Textbook
95
Konferenzschrift
86
Conference paper
85
Konferenzbeitrag
85
Case study
41
Fallstudie
41
Systematic review
39
Übersichtsarbeit
39
Conference proceedings
38
Amtsdruckschrift
22
Government document
22
Handbook
22
Handbuch
22
Reprint
20
Glossar enthalten
15
Glossary included
15
Festschrift
13
Forschungsbericht
13
Mehrbändiges Werk
13
Multi-volume publication
13
Dissertation u.a. Prüfungsschriften
12
Bibliografie
11
more ...
less ...
Language
All
English
14,313
German
1,672
French
101
Undetermined
44
Spanish
23
Polish
21
Italian
14
Swedish
7
Norwegian
6
Portuguese
6
Dutch
4
Russian
4
Danish
3
Hungarian
3
Arabic
1
Bulgarian
1
Finnish
1
Lithuanian
1
Romanian
1
more ...
less ...
Author
All
Huber, Frank
32
Gierl, Heribert
31
Anderson, Simon P.
29
Bauer, Hans H.
28
Hruschka, Harald
27
Janssen, Maarten C. W.
27
Mullainathan, Sendhil
25
Peitz, Martin
25
Kerschbamer, Rudolf
23
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
22
Septianto, Felix
20
Sutter, Matthias
20
Fishman, Arthur
19
Moraga-González, José Luis
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Dellaert, Benedict G. C.
18
Hildebrandt, Lutz
18
Pavlou, Paul A.
18
Usman, Osly
18
Chen, Yongmin
17
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herrmann, Andreas
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Greenwood, Jeremy
16
Armstrong, Mark
15
Ghose, Anindya
15
Grunert, Klaus G.
15
Gröppel-Klein, Andrea
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Swoboda, Bernhard
15
Belk, Russell W.
14
Boztuğ, Yasemin
14
more ...
less ...
Institution
All
National Bureau of Economic Research
119
Springer Fachmedien Wiesbaden
19
American Marketing Association
10
European University Institute / Department of Economics
9
INSEAD
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
4
IGI Global
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Campus Verlag
3
Center for Economic Research <Tilburg>
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Nordic Council of Ministers
3
OECD
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
246
Journal of business research : JBR
228
International journal of advertising : the review of marketing communications
122
NBER working paper series
118
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
NBER Working Paper
102
Journal of marketing communications
101
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
80
International journal of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
75
European journal of operational research : EJOR
74
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
Economics letters
63
Electronic commerce research
63
International journal of internet marketing and advertising : IJIMA
63
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of internet commerce
62
Gabler Edition Wissenschaft
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
CESifo working papers
59
Journal of economic behavior & organization : JEBO
59
Information systems research : ISR
55
International journal of electronic marketing and retailing : IJEMR
55
Journal of advertising
53
Journal of promotion management : innovations in planning and applied research
52
Journal of marketing research : JMR
51
Journal of promotion management : JPM
50
Journal of retailing
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Marketing letters : a journal of research in marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Journal of marketing
45
more ...
less ...
Source
All
ECONIS (ZBW)
15,917
EconStor
168
USB Cologne (EcoSocSci)
96
Other ZBW resources
4
BASE
2
OLC EcoSci
1
RePEc
1
more ...
less ...
Showing
31
-
40
of
16,189
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
In search of the best bundle : hill-climbing consumers and the microdynamics of consumer choice
Kuhn, Peter Joseph
- In:
Pacific economic review
1
(
1996
)
3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10001242720
Saved in:
32
Investigating in-store shoppers' response to price specials : a research methodology
Miranda, Mario J.
-
1997
Persistent link: https://www.econbiz.de/10000973804
Saved in:
33
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
34
The application of information values and construal level theory for examining low cost carrier advertisements
Tan, Wee Kheng
;
Wang, Wei-Jie
- In:
Journal of air transport management
90
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012421005
Saved in:
35
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
36
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
37
Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers
Christ, Steffen
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008822022
Saved in:
38
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
39
Behavioral anomalies in consumer wait-or-buy decisions and their implications for markdown management
Baucells, Manel
;
Osadchiy, Nikolay
;
Ovchinnikov, Anton
- In:
Operations research
65
(
2017
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10011673138
Saved in:
40
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->