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E-commerce
Relationship marketing
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Advertising effects
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Kundenmanagement
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Rauchen
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Bejou, David
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Iyer, Gopalkrishnan R.
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Customer relationship management in electronic markets
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ECONIS (ZBW)
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
;
Bejou, David
- In:
Customer relationship management in electronic markets
,
(pp. 1-13)
.
2003
Persistent link: https://www.econbiz.de/10002410822
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001851338
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