This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...

While online consumers are less concerned than traditional consumers about firm location, they may be more concerned about unobservable quality and, to signal this, online retailers rely more on advertising than traditional retailers. Imperfect price competition may arise because of vertical...