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E-commerce
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Markenführung
17,009
Brand management
16,987
Theorie
9,510
Beziehungsmarketing
9,363
Relationship marketing
9,351
Theory
9,346
Markenimage
8,872
Brand image
8,733
Markenartikel
6,161
Brand
6,131
Kundenzufriedenheit
5,495
Customer satisfaction
5,494
Online-Handel
5,430
Online retailing
5,416
Social Web
5,283
Social web
5,278
USA
5,077
Online-Marketing
4,988
Internet marketing
4,936
Deutschland
4,921
United States
4,874
Germany
4,571
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,832
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731
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2,740
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739
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2
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68
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29
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8
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Usman, Osly
13
Bauer, Hans H.
11
Benbasat, Izak
11
Pavlou, Paul A.
11
Law, Chun Hung Roberts
9
Rabinovich, Elliot
9
Civelek, Mustafa Emre
8
Schramm-Klein, Hanna
8
Tan, Yong
8
Ahuja, Vandana
7
Akram, Umair
7
Fedoseeva, Svetlana
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Martens, Bertin
7
Breugelmans, Els
6
Cebollada, Javier
6
Duarte, Paulo
6
Dwivedi, Yogesh Kumar
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Frasquet Deltoro, Marta
6
Ghose, Anindya
6
Hjort, Klas
6
Martínez-López, Francisco J.
6
Mou, Jian
6
Theobald, Elke
6
Verhagen, Tibert
6
Wagner, Gerhard
6
Walsh, Gianfranco
6
Agrawal, David R.
5
Benlian, Alexander
5
Broeder, Peter
5
Chen, Jianqing
5
Dash, Manoj Kumar
5
Dinerstein, Michael
5
Einav, Liran
5
Gielens, Katrijn
5
Goldfarb, Avi
5
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National Bureau of Economic Research
8
IGI Global
4
Springer Fachmedien Wiesbaden
4
OECD
3
Edward Elgar Publishing
2
Maastricht Research School of Economics of Technology and Organizations
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Marketing Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Fachhochschulbibliothek Münster
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Handelshochschule Leipzig
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationales Design Zentrum Berlin
1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
London Economics Ltd
1
Markendialog <5, 2001, Frankfurt, Main>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Rheinwerk Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Svenska Handelshögskolan <Helsinki>
1
Tagung Wirtschaftsethische Fragen der E-Economy <2001, Stuttgart>
1
University of Wollongong / Department of Economics
1
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Published in...
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Journal of retailing and consumer services
159
Journal of business research : JBR
69
Electronic commerce research
55
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
38
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Electronic commerce research and applications
27
Journal of management information systems : JMIS
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
Journal of electronic commerce research : JECR
24
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
International journal of consumer studies
19
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
European research studies
13
Global business review
13
Electronic markets : the international journal on networked business
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
3,478
BASE
1
EconStor
1
RePEc
1
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1
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
3
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
6
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
7
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
8
Die Partnervermittlerin
Ginsberg, Mandy
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 66-70
Persistent link: https://www.econbiz.de/10012124454
Saved in:
9
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
10
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
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