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E-commerce
Online-Marketing
12,891
Internet marketing
12,669
Social Web
5,876
Social web
5,868
Konsumentenverhalten
5,032
Consumer behaviour
5,023
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4,356
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4,323
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2,317
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2,192
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2,024
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2,021
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1,964
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1,919
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1,771
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1,762
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1,744
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1,743
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1,655
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1,646
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1,574
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1,510
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1,505
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1,485
Video game
1,467
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1,432
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1,292
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1,274
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1,165
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1,150
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1,030
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946
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6
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6
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6
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6
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6
Guo, Xiaolong
6
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6
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Ratten, Vanessa
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Russo, Antonio
6
Schumann, Jan Hendrik
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5
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5
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5
Lobel Trong Thuy Tran
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Sundaresan, Neel
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Tan, Yong
5
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5
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5
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5
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4
Bergemann, Dirk
4
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4
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4
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4
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NetLibrary, Inc
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2
Agricultural and Applied Economics Association - AAEA
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Digitale Wirtschaft
1
Deutscher Betriebswirte-Verlag GmbH
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Great Britain / Dept. for Culture, Media and Sport
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Handelshochschule Leipzig
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Harvard Business School, Harvard University
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ICEC <15, 2013, Turku>
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ISPIM Innovation Conference <33., 2022, Kopenhagen>
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Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Journal of retailing and consumer services
43
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
29
Journal of internet commerce
21
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of business information systems : IJBIS
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of retail & distribution management
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of electronic business
10
Journal of organizational computing and electronic commerce
10
Lehrbuch
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
CESifo working papers
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of open innovation : technology, market, and complexity
9
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
European research studies
8
Journal of hospitality marketing & management
8
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ECONIS (ZBW)
2,031
RePEc
4
BASE
1
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1
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10
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2,036
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date (oldest first)
1
Disrupting unwanted habits in online
gambling
through information technology
Hou, Jinghui
;
Kim, Keehyung
;
Kim, Sung S.
;
Ma, Xiao
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
Saved in:
2
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
3
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
4
Examination of restaurants online pricing strategies : a game analytical approach
Guo, Xiaolong
;
Zheng, Xiabing
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 659-673
Persistent link: https://www.econbiz.de/10011754081
Saved in:
5
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
6
Online marketing in Second Life virtual world
Sharma, Gajendra
;
Baoku, Li
;
Wang, Lijuan
- In:
Asian journal of marketing : the official journal of …
6
(
2012
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10009731633
Saved in:
7
An examination of the effects of virtual experiential marketing on online customer intentions and loyalty
Luo, Margaret Meiling
;
Chen, Ja-shen
;
Ching, Russel K. H.
; …
- In:
The service industries journal
31
(
2011
)
13/14
,
pp. 2163-2191
Persistent link: https://www.econbiz.de/10009299049
Saved in:
8
Games and advertisement: beyond banners and billboards
Nieborg, David B.
- In:
Information communication technologies and emerging …
,
(pp. 97-117)
.
2007
Persistent link: https://www.econbiz.de/10003450062
Saved in:
9
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
10
The online attention game for digital identity education : an exploratory study
Obana, Tadao
;
Takubo, Miha
;
Orito, Yohko
;
Murata, Kiyoshi
; …
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 251-276
Persistent link: https://www.econbiz.de/10012584013
Saved in:
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