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A new method to aid copy testing of paid search text advertisements

Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael - In: Journal of marketing research : JMR 54 (2017) 6, pp. 885-900

Persistent link: https://www.econbiz.de/10011784987

Marketing models for electronic commerce

Bucklin, Randolph E. - In: Handbook of marketing decision models, (pp. 327-369). 2008

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How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

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Estimating aggregate consumer preferences from online product reviews

Decker, Reinhold; Trusov, Michael - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 293-307

Persistent link: https://www.econbiz.de/10008810622

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

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Click here for Internet insight : advances in clickstream data analysis in marketing

Bucklin, Randolph E.; Sismeiro, Catarina - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 35-48

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Click Here for Internet Insight : Advances in Clickstream Data Analysis in Marketing

Bucklin, Randolph E.; Sismeiro, Catarina - 2014

Clickstream data are defined as the electronic record of Internet usage collected by Web servers or third-party services. The authors discuss the nature of clickstream data, noting key strengths and limitations of these data for research in marketing. The paper reviews major developments from...

Persistent link: https://www.econbiz.de/10014218984