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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
Sharma, Yukti; Jaikumar, Saravana - In: Journal of consumer marketing 40 (2023) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10013535991
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The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 7, pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
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Protokolle lauten Denkens und Site Covering : eine Erweiterung der Methode zur detaillierten Bewertung des Screendesigns von Webangeboten
Eberhard-Yom, Miriam; Wilhelm, Thorsten H.; Gauert, Stefanie - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 635-652). 2009
Persistent link: https://www.econbiz.de/10003827427
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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
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Electronic service quality and value : do consumer knowledge-related resources matter?
Barrutia, José M.; Gilsanz, Ainhize - In: Journal of service research : JSR 16 (2013) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10009774866
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Special issue: New developments in e-commerce
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003748318
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Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya; Nigam, Achint; Bhutani, Chitrakshi - In: Journal of electronic commerce in organizations : JECO 20 (2022) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
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Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211