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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Central & Eastern Europe and the European Union's consumers : how far are they and how close can come?
Catoiu, Iacob; Veghes, Calin; Acatrinei, Carmen - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 45-58). 2008
Persistent link: https://www.econbiz.de/10003797529
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The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem; Achabou, Mohamed Akli - In: Journal of business ethics : JOBE 131 (2015) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011372654
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Differences in perceived image of fruit and vegetables from a specific origin : the moderating role of familiarity
Gázquez-Abad, Juan Carlos; Jiménez-Castillo, David; … - In: Journal of food products marketing 18 (2012) 5, pp. 397-416
Persistent link: https://www.econbiz.de/10009665443
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991
Persistent link: https://www.econbiz.de/10000140691
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Images of Europe : a survey of Japanese consumer attitudes towards European products
1991 - Reprinted
Persistent link: https://www.econbiz.de/10000846541