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Effects of the European Union trademark : lessons for the harmonization of intellectual property systems
Herz, Benedikt; Mejer, Malwina - In: Research policy : policy, management and economic … 48 (2019) 7, pp. 1841-1854
Persistent link: https://www.econbiz.de/10012131467
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The European Union's smart specialisation launch and brand slogan management
Rusko, Rauno - In: International journal of public policy 14 (2018) 5/6, pp. 320-342
Persistent link: https://www.econbiz.de/10011998979
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On the fee elasticity of the demand for trademarks in Europe
Herz, Benedikt; Mejer, Malwina - In: Oxford economic papers 68 (2016) 4, pp. 1039-1061
Persistent link: https://www.econbiz.de/10011578890
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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Marken als Innovationsindikator für Dienstleistungen
Schmoch, Ulrich - 2003
Persistent link: https://www.econbiz.de/10001754583
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Spezialitäten mit geographischer Herkunftsangabe : Marketing, rechtlicher Rahmen und Fallstudien
Thiedig, Frank - 2004
Persistent link: https://www.econbiz.de/10002060774
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Stellungnahme des Wirtschafts- und Sozialausschusses zum Thema "Die Erschöpfung der Rechte aus der Gemeinschaftsmarke" (Initiativstellungnahme)
Europäischer Wirtschafts- und Sozialausschuss - 2001
Persistent link: https://www.econbiz.de/10001589184