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The aim of this study has been to analyze important aspects of buying behavior of food retailers, i.e., trade buyers' evaluation of product and vendor attributes, based on a number of background variables, when choosing a new supplier of an already well-known product category. The study...
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We investigate the antecedents and consequences of consumers' relationships with the brand and the brand community, and … community pressure and reactance) aspects of brand community influence are studied, and various brand-related (loyalty and … recommendation) and brand community-related (membership continuance, recommendation and participation) intentions and behaviors are …
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