Interplay between Brand and Brand Community : Evidence from European Car Clubs
Year of publication: |
2004
|
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Authors: | Algesheimer, René ; Dholakia, Utpal M. ; Hermann, Andreas |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenartikel | Brand | EU-Staaten | EU countries | Europa | Europe | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (51 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2004 erstellt |
Other identifiers: | 10.2139/ssrn.534542 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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