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International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.; Hill, John S. - 2008
Persistent link: https://www.econbiz.de/10003657427
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International strategic marketing : a European perspective
Stone, Marilyn A.; MacCall, J. B. - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001738777
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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
the World How Good West Allis Feels -- Chapter 11. Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …
Persistent link: https://www.econbiz.de/10012596856
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Public branding and marketing : a global viewpoint
Zavattaro, Staci M. (ed.) - 2021
Persistent link: https://www.econbiz.de/10012495819
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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Pandemic in the network society : network readiness increases population vulnerability to COVID-19 in less developed countries
Milovidov, V. D. - In: Acta oeconomica : periodical of the Hungarian Academy … 71 (2021), pp. 187-203
Persistent link: https://www.econbiz.de/10013189491
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Cross-border patenting, globalization, and development
LaBelle, Jesse; Martínez-Zarzoso, Inmaculada; … - 2023
We build a stylized model that captures the relationships between cross-border patenting, globalization, and … strong, positive impact of policy and globalization on cross-border patent flows, especially from North to South. A … gaining more than North post-2000, thus lowering real income inequality in the world. …
Persistent link: https://www.econbiz.de/10014444894
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Globalization of labour markets : challenges, adjustment and policy response in the EU and LDCs
Memedović, Olga (ed.); Kuyvenhoven, Arie (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000631236
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The EU and the global development agenda
Holland, Martin - In: Policy coherence and EU development policy, (pp. 21-40). 2009
Persistent link: https://www.econbiz.de/10003873579
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The social dimension of globalization and EU development policy . promoting core labour standards and corporate social responsibility
Orbie, Jan; Babarinde, Olufemi A. - In: Policy coherence and EU development policy, (pp. 133-151). 2009
Persistent link: https://www.econbiz.de/10003873595