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Cultural issues in website design : a European perspective on electronic commerce

Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22

Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...

Persistent link: https://www.econbiz.de/10011991950

Impact of e-commerce on consumers and small firms

Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006

Persistent link: https://www.econbiz.de/10003301619

Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA

Erdmann, Anett; Ponzoa, José M. - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012665481

Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era

Rialti, Riccardo; Zollo, Lamberto - 2023

1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …