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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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The Comparative Effectiveness of Regulatory Approaches and the Impact of Advertising on Propensity for Problem Gambling
Planzer, Simon; Wardle, Heather - 2012
and the impact of advertising on propensity for problem gambling. Additionally, it offers a set of recommendations to help … from social sciences and the legal disciplines as well as gambling regulators. With regard to the impact of advertising on … suggests that the overall impact of advertising on problem gambling among the general population may generally be overestimated …
Persistent link: https://www.econbiz.de/10014170337
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Seasonality in the consumer response to milk advertising : implications for milk promotion policy
Kinnucan, Henry W.; Forker, Olan D. - 1982
Persistent link: https://www.econbiz.de/10002218500
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Grey Consumers and Advertising Effectiveness : A European Study
Czarnecka, Barbara - 2011
precisely which advertising appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …
Persistent link: https://www.econbiz.de/10013121379
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The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena; Siuda, Dagna - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
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Do fair trade and eco-labels in coffee wake up the consumer conscience?
Loureiro, Maria L.; Lotade, Justus - In: Ecological economics : the transdisciplinary journal of … 53 (2005) 1, pp. 129-138
Persistent link: https://www.econbiz.de/10002884576
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Macro-econometric models of supply and demand : industry, trade and wages in 6 countries, 1960 - 2012
Guisán, María-Carmen - In: Applied econometrics and international development 13 (2013) 2, pp. 19-26
Persistent link: https://www.econbiz.de/10010385437
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The processes and practices of fair trade : trust, ethics, and governance
Granville, Brigitte (ed.); Dine, Janet (ed.) - 2013
Persistent link: https://www.econbiz.de/10009581685
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The relationship between atitudes toward advertising in general and the attitude toward the ad : study in the European context
Dianoux, Christian; Linhart, Zdenek; Ognjanov, Galjina - In: Proceedings of the 18th Annual Conference on Marketing …, (pp. 144-155). 2010
Persistent link: https://www.econbiz.de/10009491502
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Frequency capping in online advertising
Buchbinder, Niv; Feldman, Moran; Ghosh, Arpita; Naor, Joseph - In: Journal of scheduling 17 (2014) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10010382539